Ludmila Stavro-Freiberga is a beautician with 20 years experience and is the company founder and product creator. She is a recognised expert in cosmetology and anti-ageing aesthetic medicine with extensive experience in laser technologies, peeling and injection techniques. She is also the founder of the aesthetic medicine clinic Panacea Premium.
Dr. Stravo is a member of the board of the Latvian Association of Anti-ageing and Interactive Medicine. She is additionally a curator of Preventage; an international institute of integrated, preventive anti-aging medicine in the Baltic states.
Who am I?
Beyond my professional qualifications, I am the mother of a beautiful young woman and the grandmother of two lovely children. The Panacea Premium Clinic has always been like a second child to me, and I am really excited to say that we recently celebrated the clinic’s 16th birthday! My latest creation Response has also taken a similar place in my life; for me to nurture and grow to its fullest potential!
I have never taken to hobbies such as cross-stitching, or baking, as I truly enjoy my profession and everything that comes with it. While I work a lot, I find that I get a great deal of joy from my profession. Helping someone achieve what they desire, and watching them see their beauty restored is incredibly fulfilling to me, and the fact that my work can help such people is very rewarding. The joy of seeing my customers happy and transformed through my work is tremendously enriching.
How the idea came about…
Having worked in the field of cosmetology and preventive medicine for more than 20 years, I have come to realize that the rapid development of human civilization has given us revolutionary technologies and concepts and made our lives more dynamic, but it has also made our lives more unpredictable and our skin subject to chemical and lifestyle problems that were unthinkable 100 years ago. Unfortunately, the cosmetics industry has not been able to keep up with this rapid change and the dynamics of our evolved lives.
At the same time in cosmetology, marketing progressively became increasingly more important than substance. The content of cosmetics generally consist of a base representing 90% of the product, containing aggressive emulsifiers that irritate the skin. A small dose of this active substance is then added to combat the consequences of a skin problem, rather than the causes. Marketing has likewise led consumers to use a multitude of different products simultaneously for different areas of skin, depending on the time of day to mask symptoms rather than deal with causes.
Unfortunately, this marketing over composition standard has consequences. In my years as a beautician, I have observed that during the early years when starting their careers, about 10% of the population had sensitive skin; however in recent years that figure has grown to an alarming 90%. Essentially this means that 9 out of 10 people are manifesting various kinds of skin sensitivity. This is a very concerning statistic, as the number of complaints about dehydration, dry skin, peeling, redness, irritation, premature wrinkles, excessive oiliness, inflammation, and discoloration have increased, and continue to do so. The skin has been unable to cope, and thus it became paramount for me to abandon these outdated paradigms and start incorporating modern approaches.
The Solution For Today's Skin..
That is why, along with Response by Dr. Stravo, I have developed a new, complementary response living philosophy. Response skincare or corneotherapy is a revolutionary, new science-based cosmetic, based on the progressive discovery that skin health and beauty depend on the health of the stratum corneum of the skin. This new generation of cosmetics uses a revolutionary lamellar emulsion base, which is physiologically related to the skin, instead of the classic emulsifiers, helping the skin to regenerate and protect itself from aggressive external environmental factors. 90% of our products consist of an active substance that works for the skin.
In this way, the cosmetic product targets the causes of the skin problem, not just the manifestations, focusing on both health and beauty. Cosmetics created for the Northern Europe branch of Response by Dr. Stavro, are free from allergens, silicons, alcohol, and parabens and are cruelty-free. They are vegan and environmentally friendly, as well as economical and intelligently versatile.
For example, one of our Response creams is intended for use on any part of the body and can be used both during the day and at night – an essential part of a skincare routine for modern city residents.
I invite you to discover my response living philosophy today!
Dr. Ludmila Stavro-Freiberga